Discovery Bank Socials

Join Discovery Bank, the world's first behavioural bank that is designed to help you improve your financial health and reward you for banking healthier.

Discovery Bank was rolling out a new user interface and wanted to reinvigorate interest in their online banking benefits. This was a social media campaign focusing on the different avenues within the app and how it can assist you in reaching your personal goals. We took the main ring that typically represents the user's goal progress and used it as the main visual in this campaign.